The CT-RI-MA Country Register

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Why the Country Register?

The Country Register is designed to be a major link in connecting interested customers with all of the following: Specialty Gift Shops including Home and Garden Decor, old-fashioned Country, Primitive, and Victorian shops, as well as what is considered Modern Country furniture and accessories, antiques and collectibles, tea shops and tea rooms, the quilting and needlework industry, and various current crafts such as stamping, scrapbooking, paper arts, and beading as well as special services, and bed and breakfasts.

The publication is full of stories and useful information for readers interested in the various shopping possibilities and activities going on throughout Southern New England.

Advertisers'
Event Calendar

Each advertiser may list up to 2 special events each issue in the Advertisers' Event Calendar.

Advertisers' Map & Indexes

There is a map on the inside back cover that locates all the advertising shops. Below it are two indexes to help readers find the right shop and where it is.

Readers'
Shopping Guide

Our readers use The Country Register to plan day trips with friends where they go from one Country Register shop to another for an enjoyable shopping trip.

Distribution & Billing

Distribution

The Country Registers are distributed through the shops and businesses that advertise. Papers are also distributed through non-advertising locations. Circulation runs about 14,000 MARI papers, 8,000 CT and NCSC papers depending on the number of advertisers and the season.

Billing

Country Register Advertising can be paid in one of two ways. The first option is to send in your payment with your ad submittal.

If payment is not received with your ad submittal, you will be invoiced either by U.S. Mail, Email, or fax.

Please note that the 3 and 6 consecutive issue discounts are available to shops that pay their advertising bills promptly, that is, they have NO balance due when invoiced for the next issue.

If an advertiser falls 2 issues behind in their payments, their ad will not be run until payment is received.

Per Issue Ad Rates

Ad Sizes	1 Issue	3 Consecutive Issues	6 Consecutive Issues
5"w x 2"h	$84	$76	$68
5"w x 3"h	$112	$104	$96
5"w x 4"h	$140	$132	$116
5"w x 5"h	$158	$148	$132
5"w x 6"h	$172	$168	$144
5"w x 7.5 "h Quarter Page	$180	$168	$152
5"w x 15.5 "h Half Page	$310	$290	$264
10.25"w x 7.5"h Half Page	$310	$290	$264
10.25"w x 15.5"h Full Page	$556	$532	$492

w = wide, h = high

Multi-Paper Discounts

When advertising in both papers with the same ad, the second paper is half price.

Color Ads

The following surcharges are applied to color ads:

up to ¼ page: $60

up to ½ page: $75

up to full page: $140

Ask about Special NH, ME, and NY ad rates.

Please Note

1. Any future price changes apply immediately to all advertsiers, regardless of consecutive issues discounts.

2. Remember that all ad prices are for 2 months and thus the 3 and 6 consecutive issue discounts are for a minimum of ½ and 1 full year of continuous advertising, respectively.

Deadlines

Deadlines
January/February Issue	December 1
March/April Issue	February 1
May/June Issue	April 1
July/August Issue	June 1
September/October Issue	August 1
November/December Issue	October 1

We will be working on ads for about 2 weeks after the deadlines and will accept your ad submittals during that time. If you have a question as to whether there is time to submit your ad, please contact us.

Providing you with a proof is critical for a successful ad. Please submit your ad early to allow time for your proof to reach you before we go to print.

Requirements for Submitting Your Ad

Camera-ready ads are nice, but not required. We will gladly design and layout your ad for no additional charge! We provide a wide variety of typestyles, borders, and clip art. We will be happy to consult with you about your ad layout, wording, or any other aspects of your ad, at no charge.

Print the Advertiser's Order Form and fill it out completely. Be sure to indicate which paper(s) (MARI and/or CT) you wish to advertise in, your ad size and the number of consecutive issues you are committing to. Please send a clear copy of any logos or artwork you want in your ad. You may mail, fax, or email your ad submittal.

If you are submitting graphics electronically, it must be in PDF, TIF, or JPEG format and be at least 300dpi.

Submitting Ad Information for Your Next Ad

About 2 weeks after an issue comes out we mail a ReOrder Form to each advertiser. The ReOrder Form provides information on the next deadlline, your last ad, and has space for you to indicate any changes in your ad for the next issue. This form is designed to simplify your ongoing Country Register advertising.

Additional Ad Submittal Information

Ad Placement

Our readers pickup and read The Country Register because they are looking for your type of shop. They want to read your ad! Special ad placement is not needed for effective advertising in The Country Register.

Ads are laid out by geographic areas and those areas are moved around the paper each issue. Except for color ads (see below), no preferential ad placement is provided.

Color Ads

Color is a proven way to attract additional readers to your ad. Color is available on the back and centerfold pages. Space is limited and is allocated on a "first-come, first-serve" basis.

Color is by four-color process, spot color is not available.

Articles

Advertisers are encouraged to submit articles about their shops or on other topics. All articles are subject to editing for content and length and are published at the discretion of the publisher. For more details on submitting articles contact us.

Policies

Publisher reserves the right to reject any ad, event, article, or other content, which is deemed not in keeping with our markets or our editorial policies.

Shops failing to meet their multi-issue discount commitment will be billed for the difference in the rate and number of ads actually taken.

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